Mutual Fund Baskets

Problem Statement

PhonePe users are finding it difficult to diversify their investments with multiple mutual funds on the PhonePe Mutual Funds section.

User Pain Points

These are some of the difficulties users faced on the the mutual funds product

  • Limited knowledge on different types of mutual funds

  • Not sure how to diversify portfolio on their own

  • Scared about market volatility

Solution

The idea was to incorporate mutual fund baskets which comprises a mix of funds including equity, debt, and gold.

Benefits of mutual fund baskets are:

  • Achieve diversification

  • Outperform market volatility

Smart Portfolios User Flow

Final Screens

Other Explorations

Things Don’t Always go according to the Plan 💔

Due to some business and strategy changes, this project got kept on hold until further notice. Later this project was removed and got moved from our table when PhonePe acquired a company who already specialised in selling mutual fund baskets.

Team: Tarun Ottur, Yugendran Muthuvel